Case Study
Diamond Visions
Scalable wholesale e-commerce replacing restrictive closed system.
Diamond Visions Wholesale E-Commerce Platform
The client, a wholesale distributor of counter display merchandise, was using a very basic e-commerce platform. Based on their very specific needs, they were finding it difficult to maintain and were looking for a more customized solution—one that would meet the demands of their clientele while giving them full control over their inventory and how it is presented on their site. Prior to implementation, we worked closely with them to understand exactly what they were trying to accomplish. The client chose HurleyTech based on word-of-mouth and continue to work with us because of the attentive service we deliver; they have taken full advantage of our consulting services to keep improving their e-commerce sales and customer experience. The solution we implemented is customized to their needs as a business and their customers, with the flexibility to make changes whenever they need to.
Industry
Wholesale Distribution
Status
At a Glance
What we delivered
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Lazy-loading pagination — Product pages were very slow on categories with 100+ products. We developed a lazy-loading pagination system to increase page load speed while making it easy for customers to see all products as they scroll.
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E-commerce and e-newsletter integration — Customer communication stopped after the sale and wasn't efficient for marketing, customer service, or data collection. We integrated their e-commerce system with their e-newsletter system so they can maintain and manage their customer list and handle customer service and messaging in one place.
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Custom e-commerce platform — Built for wholesale workflows with full control over product details and outbound marketing.
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Mass product import/export — Tools for bulk product management.
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QuickBooks order import — We designed and installed an enhancement that lets them easily import all orders into QuickBooks, saving time and eliminating data entry errors.
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Quantifiable results — Since the new e-commerce solution was installed, Diamond Visions has increased their online sales by more than 280 percent.